Promoting your business may not be the most thrilling of things, but the results gotten are most satisfying. It is best if you spend at least an hour (could be more; the more the better) every day promoting your business or figuring out ways to promote it.
How does one promote one’s business? You do this by getting the word out. The good word of your business.
*The first principle of any business promotion is that you have to do this consciously. You know that you cannot rely on other people to do it for you, doesn’t matter how great your service is. You still have to do the tedious task yourself.
*The second principle of any business promotion is that just like every other facet of business, business promotion is a budgeted task. However, this doesn’t mean that it has to be done expensively. In this article, we’ll be giving you a few inexpensive ways to promote your business, and the most that these would cost you is your time.
*Promote your business with whomever you talk with: You probably have business cards and several other documents in the course of doing business. Ensure to check these just to make sure that you’re using their promotional possibilities to their full advantage. Any document you send out should have at least these: your business logo, your contact information, business name, web address, and your business slogan. Make sure that your documents have a letterhead of those information. It wouldn’t be bad if you also add links to whatever social media platform your business might be on. People like options.
*Use your vehicle as a promotional tool: Not only delivery vehicles with the company name printed on it needs to be promoted. You most times see vehicles with their business name, logos, and numbers printed on them, and why do you think this is done? For promotion. It is called, Mobile Promotion. Imagine the number of people that will get to see that company branded car, especially when you’re stuck in traffic. According to the Outdoor Advertising Association of America, depending on where you stay and the size of the population there, a single vehicle wrap can generate 30,000 to 70,000 views per day. You see how this helps? And how inexpensive this is?
*The use of social media: This is no secret, and ever since the advent of social media platforms, lots of business owners (and this is especially true in recent times) have taken advantage of these platforms to promote their businesses. We have sites like: Facebook, Twitter, Instagram, Pintrest, and YouTube, just to mention a few. All you need to get started is a good social media plan. You can also submit your business to Riatto.com a result oriented business directory platform.
*Blogging and writing articles: When you are thinking about ways to promote your business, never overlook writing articles as a medium. If you have a well written article, you have given your business a good and free advertising, and this usually results in a productive word of mouth. The more targeted your topics are, the better for your business. You could always find blogs or websites that have your target audience among its readership. There are blogs always seeking content, and you could always sign up and be a guest blogger. You could also try sending out entries to magazines and also to newspaper.
*Using press release: This is another great way to promote your business. The only warning here is that your press release has to have information that is worth paying attention to, and it should be engaging enough to get people’s interests piqued. If your company has recently participated in some charity event or your business has made some recent changes or your business has a new product, these information are ones that you could include in your press release.
Check out Zeo Digital to get more information and tips on how to take advantage of the evolving digital space in growing your business.